It’s already topped out at #17 most discussed on a few popular video boards. Ganguro was a popular style in Japan in the 2000’s and remains around today, kind of like guidos, except for the female gender.
The girl’s name is Gloria Nava and does sketch comedy sketches. I honestly can’t tell if she is doing it for laughs or if she really does endorse the style. She sells it really well, either way. Enjoy!